ABOUT US

Some stories begin as a business plan.
Ours began as a hobby and a shared love for clothing.

We are Emily & Daniel. In 2010, we opened our little shop in Asheville simply because we loved it. We loved fabrics, timeless silhouettes, and the way the right piece of clothing could make someone feel confident without trying too hard. Back then, it was something we worked on alongside our everyday lives, never imagining how deeply it would become part of who we are.

As the years passed and our family grew, so did our dream.

When our children were born, everything shifted. We wanted to be present. We wanted to build a life where work and family could exist side by side. That was the moment we chose to focus on our store full time, turning what once started as a passion into the heart of our family’s livelihood.

Our goal has always been simple. To create clothing that feels good to wear, lasts beyond trends, and fits into real life. Pieces that make women feel comfortable, confident, and themselves. Every collection is chosen with care, every detail considered, just as we would if we were choosing something for our own family.

This store is more than what we do. It is how we support our family, how we spend our days, and how we have shaped the life we live together. It has grown alongside our children, our home, and our hopes for the future.

Through all the changes, one thing has never changed. Our belief that clothing should feel personal, honest, and made with care.

Thank you for being here, for supporting our family business, and for being part of our story.
It truly means more to us than you know. 🤍

With love,
Carter Family Asheville
Est. 2010